Offered service
| the website | BtoC cosmetic/healthcare Ecommerce website |
|---|---|
| target user | 10-30s male and female |
| the scare of business | about 10 billion per year |
| the project period | currently in progress |
・the low of the repeat rate of the first time only customers in spite of making effort to acquisition of new customers by TV advertising
・need to improve the retention rate 3% up
We build up a hypothesis that the most effective solution for this client is the step mail which could approach the customers in a different way on each periods.
・current data analysis ? sorting out the problems
・planning ? conducting
・the effect verification
the abandonment rate of the whole female member improve 3.84%
*we can say it was great result for the large number of parameters
・the cancel rate of regular purchasing 4.57%
・Returning rate 2.15%
To be honest, we are surprised the effect of this project.
It’s the first time to hear that mail magazine should deliver the necessary information in consideration of the customers mind or the way to think.
Although our company have been focused on the acuriesion , CRM movement is in fashion now.
See also other success stories
Service industryStationary industryThe cosmeticFashion industry
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